In Bryan-College Station, The Stella Hotel, a Marriott Autograph Collection property, is more than just a destination for travelers—it’s a gathering place that spurs innovation, collaboration, and celebration. Erica Alcala, Director of Sales and Marketing at The Stella Hotel, shares how the hotel’s partnerships and events help unite the community in unique and meaningful ways.
The Stella Hotel thrives on collaboration, working closely with Lake Walk neighbors to host events that elevate the community spirit. From the IRECA training programs—which even utilized Lake Walk’s iconic Lookout Tower for emergency rescue operations—to unique local gatherings like Wheels | Watches | Whiskey, The Stella fosters connections between visitors, businesses, and residents alike.
“The tower is a landmark that sparks curiosity,” Alcala notes. “Guests often ask about it, and it’s amazing to share how it’s used for both recreation and professional training. The views of the Brazos Valley from the top are simply breathtaking—proof that this area has its own charm and even hills!”
For guests looking to go beyond typical meetings and conferences, The Stella offers the perfect environment to mix business with pleasure. Imagine starting the day with a morning stroll around Lake Walk, surrounded by stunning views and engaging local businesses like 6Whiskey, Woodhouse Spa, and The Board Room by Graze & Gala. These experiences redefine traditional corporate events, infusing them with energy, movement, and creativity – just as Lake Walk’s master-planned development was designed to curate.
The hotel’s commitment to versatility is evident in its ability to host everything from weddings and receptions to conventions like the Beefmaster Breeders’ Convention. “Whatever you dream up, we’ll try to make it happen,” Alcala promises.
As an anchor in the Lake Walk ecosystem, The Stella Hotel embodies the area’s ethos of connection and engagement. Whether you’re visiting for a romantic getaway, attending a corporate retreat, or simply enjoying the amenities, The Stella offers a one-of-a-kind experience.
